Research Shows You Should Be Pitching Video

For the third year, D S Simon Productions conducted its Web Influencers Survey, which takes a closer look at the use of video at media organizations. The survey found a big increase in the amount of third-party video that online media organizations are using.

This year, 84 percent of respondents said they’re using a combination of outside video clips and original video content on their sites. That’s an increase of one-third versus last year. Ninety-four percent of respondents from radio said they use outside video content, with magazines (93 percent) and newspapers (86 percent) following behind.

Since everyone is doing it, we’ve got video here from Daphne Guinness’ visit to the Barney’s

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