Research: PR Firm Profitability Back at 2008 Levels
Findings from the Best Practices Benchmarking Survey, conducted annually by StevensGouldPincus, found that U.S. PR firm profitability in 2010 surged back to 2008 levels.
The 104 PR firm respondents reported 15.6 percent profitability, the same figure reported in 2008. In 2009, the response showed profitability was at 13.5 percent of revenue, a four-year low.
The figure was brought down by the profitability of firms with net revenues totaling less than $3 million.
Operating profit for this group was 13.1 percent, which is higher than the 10.4
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in