Research: Nearly Three Quarters of PR Students Would Go Abroad For Work

The U.S. and U.K. topped the list of cities PR students would work in if given the chance.
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Research conducted by Moonlight Media, a U.K.-based PR and marketing firm for the financial technology and banking areas, found that 73 percent of PR students polled would go abroad to advance their careers. Forty-seven percent said they would go to the U.S. and 29 percent said the U.K.

The firm, with help from Survey Monkey, polled 294 PR students at universities including those across Europe, in the U.S., Australia, and across parts of Central and South America, Asia, and Africa.

The top two reasons given for choosing to go abroad was the image of the host country and the opportunity to learn professional skills, each with 35 percent of the response.

The study also found that half of students would like to gain work experience through an internship at a PR firm. Nineteen percent were seeking in-house experience, and nearly a third (31 percent) said they had no preference.

Digital education was, of course, important, with just over 72 percent saying that social media courses should be taught alongside traditional PR courses.

And finally, 32 percent of students said they chose a PR line of study because of the prestige of the industry. Another 27 percent said they were attracted to high pay.

More information from the poll is available here.