Research: Consumers Want More, Expect More

The Webby Awards team released research this week that shows what we all kind of knew anyway: Consumer expectations for service are at an all time high. Eighty-nine percent of consumers surveyed, in fact, expect to be able to get what they want, when they want it, taking the idea of a service economy to an entirely new level. The results come from an online survey of over 2,000 U.S. adults over the age of 18, conducted by Harvey Polls at the Webby’s request.

Highlights