Research: Companies Say Crowdsourcing Is Key For CSR Awareness Building
Research from Weber Shandwick’s Social Impact group shows that crowdsourcing and social media have become important tools for raising awareness and engagement in CSR programs. Nearly all respondents (95 percent) to the study thought crowdsourcing was useful for CSR efforts.
Thirty-six percent of respondents thought crowdsourcing was useful for gathering a variety of opinions, 25 percent thought it was a great way to build relationships, and 16 percent thought it brought fresh energy to the process.
The research also found that 72 percent of respondents had used social media to get the word out about their social responsibility efforts.
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