Report: Twitter Channel Marketers Are Content Amplifiers

Channel marketers share content from their own branded websites, blogs and communities, but 7-in-10 retweet rather than sharing original content.

Social media has given consumers more control over when, where and how they interact with branded content. In today’s omnichannel environment, marketers have to forge partnerships that enable them to build customer relationships based on trust and authenticity. Social media has become a primary channel for building these relationships with consumers on their own terms.

Leadtail teamed up with channel marketing solutions provider Elastic Grid to identify 368 channel marketers on Twitter and analyzed more than 40,000 tweets to uncover social insights about how channel marketers influencer their businesses, manage partner relationships and deliver solutions to clients.

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According to the report, channel marketers talk most frequently about big data and related topics.

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