Report: TV Ads Boost Twitter, Earned Media Engagement for Brands
Users engage with their favorite shows more because of the presence of social media and a report from Nielsen demonstrates how impactful a TV ad campaign can be on earned media for brands.
It may seem that the influence of TV is diminishing in the face of the Internet, but television still manages to have big impact. Users engage with their favorite shows more because of the presence of social media and a report from Nielsen demonstrates how impactful a TV ad campaign can be on earned media for brands.
Nielsen analyzed interactions during and after two marketing campaigns, one for a personal care brand, the other for an automotive manufacturer.
The personal care brand ran 84 ads across 24 days of the 2014-2015 season of a professional sport league.
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