Report: Social Networking Apps Led Usage During the Super Bowl

New data has revealed users did more than watch TV during Super Bowl 50, as the 'second screen' trend saw users interact with a variety of apps on their mobile device during the game.

New data has revealed users did more than watch TV during Super Bowl 50, as the ‘second screen’ trend saw users interact with a variety of apps on their mobile device during the game.

Specifically, Localytics, an analytics and marketing platform for mobile and Web apps, found social networking, music and entertainment apps were the most popular app categories during Super Bowl 50.

Social networking apps had an average of 3.21 app launches during the three and a half hours of the game, as users engaged with social apps to share their opinions about the game, or read comments from other users.

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