Report shows key differences in what Facebook users do after they click ads on mobile versus desktop
Facebook users are more likely to Like or comment on a page post after clicking on a mobile Sponsored Story than users who click on a desktop ad, according to a report by Facebook ad optimization company AdParlor.
Specifically, users coming from mobile ads comment 22 percent more and Like posts 63 percent more than users who come from desktop ads. Users who clicked on desktop ads, however, generate 6 to 8 times as much engagement when it comes to making Wall posts, clicking links, playing videos and viewing photos.The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in