Report: Short Push Notifications Result in Highest Conversions

A new report from Appboy details the impact push notifications and other messages have on user retention.

Mobile marketing automation company Appboy has released its newest report, detailing the impact mobile messaging has on consumer engagement and retention.

The report found brands that send just one push notification to users encouraging them to complete the onboarding process will see a 71 percent increase in user retention over a two-month period.

According to the report, when those brands compliment this push message with a second message sent through another channel (like an email or in-app message), the app’s two-month retention increases by 130 percent, when compared to apps that send no messages.

Appboy iOS Push Notifications Conversion Rate

Appboy Android Push Notifications Conversion Rate

Specifically, push notifications with less than 25 characters have the highest conversion rates on both iOS and Android, while longer messages have poorer performance.

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