Report: One-in-Five Kenyans on Social Networks
Don't be so quick to discount that email from the man in Nigeria who wants to be your friend. It may not be a scam, but just a friendly poke from a man in country fascinated by social networking. So say the findings of a new study from Pew Research that's grabbing headlines with a global outlook on who's checking in to social networks, and where.
Don’t be so quick to discount that email from the man in Nigeria who wants to be your friend. It may not be a scam, but just a friendly poke from a man in country fascinated by social networking. So say the findings of a new study from Pew Research that’s grabbing headlines with a global outlook on who’s checking in to social networks, and where.
The study released this week by the Pew Research Center’s Global Attitudes Project looked at Internet use in 22 countries around the globe and found that the most economically desperate of nations have, in fact, the greatest ratio of Internet users to social networkers.
In the two African nations surveyed, Kenya and Nigeria, when people have the opportunity to go online, they go straight to social networking.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in