Report: Netflix Mentioned Most on Twitter Out of All TV ‘Networks’

Brandwatch released their Television Networks Report recently, which dives into how social media plays in the broadcast TV space.

Brandwatch released its Television Networks Report recently, which dives into how social media plays in the broadcast TV space.

The report shows that Netflix owns the social conversation in a big way: from April 1 to June 1, Netflix was tweeted about 30,000 times (out of a sample of 979,329 online conversations). The only network that came close was Fox with 8,831 mentions.

Other highlights of the report:

  • When it comes to responding to fans, MTV is the quickest — sometimes within the same minute as the @ mention. On the flip side, Food Network takes eight hours to respond on social.
  • The report digs through mentions of 38 networks to determine how men and women were tweeting about networks and shows:
    • Women tweet most about TNT and Bravo. Men are most interested in Eurosport and Adult Swim. Though they’re pretty equally divided when it comes to Nick at Nite.
    • Women are most chatty about ABC Family’s “Switched at Birth” and men are still clamoring over Comedy Central’s “South Park.” They’re almost perfectly 50/50 when it comes to “Vikings” on the History Channel.
  • 47 percent of networks’ responses occurred in under 10 minutes.
  • 73 percent of responses occurred under one hour after the initial comment or question.

Image courtesy of Denys Prykhodov / Shutterstock.com.