Report: Majority Of Facebook Users Spending More Time On Site

According to an eMarketer report published yesterday, between Twitter, Facebook, and MySpace users, Facebook users are most likely to return to the site with an increasing frequency over time. The numbers are representative of Facebook’s ability to pull users into the site and also paint a bleak picture of MySpace where most users are either using the site the same amount or less than six months ago.

While the numbers are not exactly surprising, it emphasizes the power of the network effect, under which the more people that join Facebook, the more sticky the site becomes.