Report: Indians Spend 169 Minutes Per Day on Smartphones
A report by Vserv measured the usage patterns of six types of Indian smartphone users.
Vserv, a smart data platform for mobile marketing and commerce, has released its Smartphone User Persona Report, or SUPR, for 2015, measuring the mobile usage of Indian smartphone users. The report’s findings are based on a study by Nielsen Informate Mobile Insights, with the SUPR segmenting consumers into different user ‘personas’ relating to their usage patterns.
The report identified six major smartphone user personas: App Junkies, Social Stars, Conversationalists, Entertainment Buffs, Utilitarians and Dabblers. According to the study, smartphone users, on average, spend 169 minutes each day on their devices, with the persona greatly impacting this usage.
For
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in