Report: Financial Apps See Most Purchases During Summer, Not Tax Season

Liftoff has released a new report analyzing user behavior in mobile finance apps.

Mobile user acquisition company Liftoff released a new report analyzing user behavior in mobile finance applications. The report showed that users spend more money on finance apps during summer months, rather than during tax season.

Liftoff’s report analyzed data from 11 “top finance apps” in the U.S., including apps used to check and manage credit scores, create budgets, protect against fraud, make payments and manage investment portfolios. The company analyzed 1.9 million app installs and more than 365,000 post-install events between June 2015 and February 2016.

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