REPORT: Facebook Shopping Is Growing But Still Small
Facebook shopping is growing, but still accounts for less than one percent of retailing online.
Facebook shopping is growing, but it still represents less than one percent of online retail.
That comes from a new report by personalized shopping vendor RichRelevance. The company mined on data from more than 200 million shopping sessions in August, which resulted in over four million orders that totaled more than $500 million.
The good news from Rich Relevance is:
- Facebook showed the most dramatic growth as a retail traffic driver, jumping 92 percent from August 2010 through August 2011.
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