Report: Facebook Revamping News Feed, ‘Like’ Button

Marketers, developers could get more control

In an effort to appeal to marketers and third-party developers, Facebook could be making some big changes to its News Feed and "Like" buttons, reports the Wall Street Journal.

The social networking site currently limits the amount of information that makes it into users’ News Feeds. So when advertisers create Facebook campaigns or developers want to share information about their games, that information doesn’t always show up on a member’s homepage.

Now, Facebook is working on a new News Feed that would display an unfiltered flood of information, from the games that users play to the pages they “Like.” The site is also planning on letting marketers and developers tweak the “Like” function to add other features. For instance, people could use the button to share information about products or places.

Facebook began testing an unfiltered “Happening Now” feed with a small percentage of users back in June. The company told The Next Web, “In the coming weeks, as we learn more from this test, we’ll keep making improvements and may expand it to more people.”

Sources at Facebook said that the latest News Feed and “Like” features are still being experimented with and could change, as could the role developers will have in the new feed. An official update will likely be announced at Facebook's F8 conference for developers, they said, although no date for this year’s conference has been set yet.