REPORT: Facebook Motivates 1 In 5 Purchase Decisions
Who needs printed retail sales circulars, when you have Facebook? It drives 20 percent of buying decisions.
Who needs printed retail sales circulars, when you have Facebook?
According to a new Compete study released Friday, one out of every four Facebook users visit the official Facebook pages of retailers or consumer products at least once a month, and 56 percent of those said they track sales and promotions via those Facebook pages.
In addition, more than 20 percent of respondents said their purchasing decisions have been influenced by retailers’ and consumer products’ Facebook pages.
To highlight its findings, Compete pointed out that the iTunes Facebook page drew more traffic in February than the actual iTunes domain.
Compete
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in