Report: Android Accounts for 74% of Installs for Apps Made With Unity

Unity Technologies has released its 'By the Numbers' report, analyzing current trends in the mobile gaming landscape.

Unity Technologies has released its ‘By the Numbers’ report, analyzing mobile gaming trends, installations and more, in an effort to help developers better understand the current gaming landscape and player behavior.

According to the report, between April 1, 2015 and July 31, 2015, over 174,000 unique games or apps made with the Unity development platform generated almost 2.5 billion installs across over 1.1 billion unique devices (both smartphones and tablets). On average, this works out to around nine million new devices reached every day, and almost 20 million installs every day.

Unity By the Numbers

On a global scale, 74 percent of all mobile app installs were made on Android devices, with 17 percent on iOS devices.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in