Report: 41% Of US Facebook Users Promote Product Fan Pages

A recent research report by eMarketer and Morpace found that a Facebook friend referral makes two-thirds of US Facebook users more likely to purchase a product or visit a retailer. They also found that fan pages are used by 41% of US Facebook users to display their favorite products. The study also looked at racial and ethnic backgrounds of users and found some interesting statistics. Read more after the jump.

When discussing fan pages, Morpace found that 37% of people joined a fan page due to coupons and discounts.