REPORT: 2011 Facebook Shoppers May Buy $1.2 Billion
Whether e-commerce will flourish on Facebook is a moot point. It's already happening. By some accounts, Facebook users already have well over $3 billion worth of merchandise available for purchase.
Whether e-commerce will flourish on Facebook is a moot point. It’s already happening. By some accounts, Facebook users already have well over $3 billion worth of merchandise available for purchase.
So with the Facebook user base nearing 650 million, Facebook Credits gaining traction as a virtual currency, and everyone from Warner Brothers, to JC Penney, to Brooks Brothers setting up shop, 2011 appears to be the year that social commerce reaches the tipping point.
Social Times Pro dug into the data behind the hype to give subscribers a first look into this emerging market for retailers of all sizes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in