Rep Demands That Editor Credit Staff for Press Release
Today the always-excellent Jim Romenesko discovered evidence of a big PR no-no in action. Seems that a five-paragraph story in the Jacksonville Daily Record may have borne some resemblance to the two-page press release accompanying the initial pitch–and whoever sent it thought that the team responsible deserved a little more credit.
Here’s the exchange as reprinted on Facebook by editor Marilyn Young, who hasn’t seen this sort of thing during more than three decades in the industry.
“Plagiarism” seems like an odd charge for regurgitating a press release, no?
Now, we could go through all the many reasons why this response, if accurate, was wildly inappropriate.
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