Renatus Media Surpasses 50 Million Players on Facebook, Mobile

RenatusSocial games company Renatus Media is celebrating its second anniversary by reaching a new player milestone, as over 50 million players are currently enjoying its titles across Facebook, iOS and Android devices. As of late 2013, that figure was just 10 million users.

Since it was established in the Summer of 2012, Renatus has been responsible for publishing over 30 games across multiple genres, from bubble-shooter and match-three games to RPG and hidden object games. To date, the publisher has worked with 15 game development studios.

The bubble-shooter and match-three genres have proven to be the company’s most successful, with the genres accounting for 85 percent of the total Renatus player base, and 90 percent of the company’s total revenue. These games tend to offer level-based puzzle gameplay, as users work to earn higher scores than their friends and complete challenges that become increasingly difficult as users progress.

Facebook is by far the company’s largest platform, with almost 88 percent of its total active users playing its games on Facebook. iOS and Android, meanwhile, account for 9 percent and 3 percent of players, respectively.

Going forward, Renatus plans to release three new games and mobile versions for existing titles before the end of 2014. The company has already released multiple games this year, including Bubble Milk Hero and Sweet Smash Story, among others. Renatus expects these games to grow in popularity over time, especially among female players, the publisher’s target audience. Another game, Rainbow World, is listed as “coming soon” on the company’s website.