Regretsy Flatters Etsy With Dead Unicorns & Crocheted Toilet Paper
If imitation is the sincerest form of flattery, functional parody is the stuff of post-media meta PR. What is functional parody? It’s when you poke fun by building something that actually works. A great example is the fax function Facebook built specifically to punk TechCrunch.
With the launch of Regretsy.com, hipster craft marketplace Etsy gets a love bump through the highlighting of truly awful and disturbing creations among a sea of beautifully photographed craft goods.
What’s incredible about Regretsy’s prairie dog foot necklace ($22), corn poo soap ($5), and catnip fetus toy ($6) is the listings redirect to actual Etsy stores.
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