Facebook's New User Registration Tool for Websites: Implementation Details and Impact
Facebook has officially launched its new “registration tool” for third-party websites. This powerful plugin allows websites to insert a single line of code to create a registration form which pre-populates fields with a user’s Facebook data. We expect widespread adoption of the tool because it will reduce drop off during registration and provide sites with data including a verified email address which has been historically difficult to get users to provide.
Publishers can use the same registration form for users with or without Facebook accounts.
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