Refinery29 to Expand Internationally

The United Kingdom is first.

Refinery29, the women’s lifestyle site, is expanding. Refinery29 will rollout a U.K. site in November, then launch Germany and France sites next year.

Leading the operation is Kate Ward, who has been named vp of international. Ward was previously an executive for Endemol Shine. Ward will be based in London.

“We are deeply committed to our global mission of inspiring women from around the world with engaging content that challenges convention and helps impact cultural change across a broad range of important topics,” said Refinery29 co-founder and co-CEO Philippe von Borries, in an announcement. “Right now there is a unique opportunity for digital first media companies, where international market share can be rapidly acquired by leveraging existing audiences and the vast spectrum of global distribution channels. Refinery29 will take hold of this moment by scaling our platform and delivering impactful and compelling content and experiences.”