Reed Seifer Brings Validation, Optimism to NYNOW

It’s not easy to stand out at NYNOW, a roiling trade show sea of tote bags, trinkets, exotic papergoods, Gehry-esque building blocks, eco-friendly umbrellas, geodesic birdhouses, and the odd visiting monarch. But this season, the pause that refreshes comes at booth #7654, where Lost & Found (paired with the Philadelphia Museum of Art) is offering among its nifty wares the work of UnBeige favorite Reed Seifer.

Making its debut at NYNOW is “Validation,” a self-empowering stamp that comes tucked inside in a white box.

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