Reddit's Pitch to Brands in the Age of Coronavirus: Listen, Then Do

The platform is thinking about the 'culture of quarantine'

Reddit fancies itself as a “quarantine brand … providing community and connection while people are in isolation at their own homes.”

But perhaps the king of the quarantine brands is Netflix, which recently posted to the r/netflix subreddit with a little toss-up to its fans: “Hi Reddit, it’s us – Netflix! Tell us what you’re into and what country you’re in and we’ll give you something to watch!” (Netflix’s offerings are different from country to country due to licensing.)

“They

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in