Reddit to Create Original Video Content — Starting With AMAs

Reddit is the latest in social networks looking to capitalize on the web video trend.

As the internet becomes more video oriented, social networks are working their way into the market. Twitter has Periscope and Vine, Facebook has been testing video hubs, and now Reddit is launching its own original video series.

Reddit co-founder and executive chairman Alexis Ohanian, told The Verge:

Reddit’s mission is to connect people across the world through authentic conversations, collaboration, and community — video is an amazing storytelling medium and there’s no better wellspring of original stories than Reddit.

Reddit has already been exploring the storytelling aspect of its site through the official Upvoted podcast, which highlights exceptional stories and activity from across the site. The podcast has been downloaded more than 600,000 times since it launched in January of this year.

The new original video program hopes to gain traction by highlighting the wildly popular “Ask Me Anything” threads. In an announcement thread Ohanian, and other Reddit admins discussed the project with users, noting that initially a video team would be creating a content, but that user-generated content may come in the future.

Video AMAs will be part of the video content program, but the AMA threads aren’t going away. Reddit admins also noted that while they’ll start off focusing on AMA video content, they plan to expand the content in the future. They also hope to promote the new content across other social sites, as well as on Reddit.tv.

Reddit has been growing a lot lately and its audience has consistently shown engagement since the site began. This could be a breakout opportunity for Reddit to leverage its user base and push its content out into the wider web. We’ve seen how quickly Facebook’s video program grew, and there’s every reason to think that Reddit’s engaging content could bring in new users, and generate revenue.

Image courtesy of Gil C / Shutterstock.com.