Reddit Teams Up With Crisis Text Line

The partnership was established to help users dealing with self-harm, suicide

Crisis counselors respond via a secure online platform Reddit
Headshot of David Cohen

Reddit ramped up its efforts to prevent self-harm and suicide, entering a partnership with mental health text line Crisis Text Line.

Users who are flagged as struggling with self-harm or suicide will receive an immediate private message containing resources, as well as a recommendation that they text CHAT to 741741 in order to be connected with a crisis counselor. Crisis Text Line is also available to Reddit users who report that someone is experiencing issues.

Once contacted, crisis counselors respond via a secure online platform, and conversations can last as long as necessary until the problem is resolved.


Crisis Text Line co-founder and chief data scientist Bob Filbin said in a Reddit blog post, “We’re thrilled to be partnering with Reddit, where redditors can feel safe and supported by their community, 24/7. Reddit has proven to be thoughtful leaders in the online safety space as it ensures that users have access to trusted mental health resources at all times.”

More information is available in this Ask Me Anything session, which was jointly hosted by Reddit and Crisis Text Line. David Cohen is editor of Adweek's Social Pro Daily.