Television broadcasters using interactive storytelling platform Tagboard can now add content and conversations from Reddit thanks to a partnership between the two companies that was revealed Thursday.
The pact marks Reddit’s first foray into aggregated content sourcing for broadcast, and the 250-plus global broadcast entities on the Tagboard platform can incorporate the voices and ideas of Reddit users into their interactive packages for broadcast news, sports and entertainment.
NFL Network and local news stations owned by Tegna were among the first broadcasters to take advantage of the partnership, incorporating content such as recaps of Ask Me Anything sessions, Photoshop battles and unique posts and comments from communities on Reddit.
Reddit senior director of business development and media partnerships Alexandra Riccomini said in a release, “Our partnership with Tagboard enables Reddit’s unique content to be credited and distributed by television networks around the world for on-air storytelling purposes. We anticipate that this partnership will empower broadcasters to share Reddit content regularly while also showcasing Reddit’s power of community and belonging.”
Tagboard chief revenue officer Nathan Peterson added, “Reddit is home to more than 100,000 active communities and a plethora of amazing content, and we are thrilled to partner with it as broadcasters are committing more time to sourcing perspectives from online communities to enhance their stories. As the premier distributor of Reddit content to broadcast brands, Tagboard is playing an important role ensuring that Reddit content is disseminated more easily to news, sports and entertainment brands across the globe.”
And Tegna chief digital officer Adam Ostrow said, “In our ongoing transformation of local news, we are constantly seeking out the stories that matter most to our audience. Our partnership with Reddit and Tagboard lets our 49 local newsrooms stay attuned to the hyperlocal issues being discussed in their communities and gives us the ability to develop news content that reflects the most topical online conversations and insights being shared by Redditors.”