Reddit Pleads for Money

In a strange plea, Condé Nast’s Reddit doesn’t just want users to drive the site’s material, but wants them to fund it as well.

The user-driven site’s programmer Mike Schiraldi has begged the audience to donate to Reddit because the engineers have no resources to create a better product. So in response, Schiraldi announced the creation of “Reddit Gold,” and asked his followers how much they would pay for keeping the site going. He even calls out Reddit’s revenue, saying it “isn’t great.”

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