Reddit is rolling out native video ads, further deepening the platform’s ways of putting brands in front of its audience.
To help monetize the growing use of video content on the platform, the company will place in-stream and out-stream ads within its native video player, which now makes up about 20 percent of all content consumed by users in Reddit’s largest communities, according to Zubair Jandali, Reddit’s vp of brand partnerships. The ads will autoplay on both desktop and mobile versions of the platform, which was redesigned
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