Redbox’s Movie Awards App Complements TV Content

Redbox, a company that has just under 25,000 automated movie rental locations across the country, has launched an interesting application allowing Facebook users to interact with movies. The Movie Awards Facebook App located on the Award Show tab on the Page allows users to make their own movie award picks, invite friends to play and “compete” with movie critics to receive a “score” once the shows air.

The app is sponsored by Orville Redenbacher’s Gourmet Popping Corn and people who win through the app may be eligible for a free year of movie rentals, in addition to the app’s badges that are awarded through different app actions. For example, locking in your selections garners you the “Golden Lock” badge, which then posts to your news stream.

The Movie Awards app runs from the Critics’ Choice Movie Awards on January 14 to the Golden Globes on January 16 and then the Oscars on February 27.

Using the app is pretty self-explanatory. There are three tabs for each of the awards shows, a user clicks on one tab, and then makes selections from a list of films for Best Picture or Best Actress, for example. Once these selections are made you may “lock” your choices, post to your Wall, invite friends to play and then Redbox asks you if you’d like to rent some of their movies. Later you can come back to see how your choices fared compared to critics’ choices.

What’s really interesting about this application is the idea that Facebook and these types of apps can act as an accompaniment to television content. What’s more, the countdown feature on the Movie Awards app adds urgency to the game, suggesting to users that they will want to check in regularly to see their scores, as they are competing against “expert” film critics.

Another example of this type of TV content accompaniment is Hitpost, which is a mobile app set to launch later this month that will allow users to take pictures of the sports game you’re watching with your iPhone or Android and share them.

For more information about the innovative ways marketers are using Facebook to reach their target audiences please see our premium service, the Facebook Marketing Bible.



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