Redbook EIC: Cause Marketing Helps Readers 'Be a Good Person'

Increasingly, magazines are finding that championing charitable causes is not only good for the soul, but it’s also good for the bottom line. Rodale senior vice president, editor-in-chief, Men’s Health and editorial director, Best Life David Zinczenko — perhaps the current champion of cross-promotion — moderated a panel on cause marketing featuring Stacy Morrison, editor-in-chief, Redbook; Linda Fears, editor-in-chief, Family Circle; and Colin Kearns, senior editor, Field & Stream.

Morrison, who cut her cause marketing teeth while championing the prevention of domestic abuse during her time at Marie Claire, brought the practice to her new publication.

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