Red Robin Takes Bite of Facebook
Gourmet-burger chain Red Robin is using GoRecommend from customer-satisfaction vendor Empathica to encourage Facebook users to post recommendations on their pages, AdAge.com reported.
How it works, according to AdAge.com: Empathica asks Red Robin customers to fill out an online survey at the bottom of their restaurant receipt. In return for possible cash prizes, they answer questions about their experience and if they would recommend Red Robin to others, and they are invited to recommend Red Robin to their Facebook profile pages.
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