Last Year's YouTube Star is This Year's Frozen Yogurt Flavor
Thanks to the bendy wonders of Twitter, Facebook, Pinterest, Foursquare and other social media, the world of product PR is more elastic than ever. The latest proof comes courtesy of Red Mango, the frozen yogurt and smoothies chain launched five years ago in LA.
Chief concept officer Dan Kim this week officially confirmed the launch of new yogurt flavor “Honey Badger,” named after the creature made famous last year on YouTube with narration by Randall. And to up the elastic ante, Red Mango alerted customers exclusively via social media.
“We
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