Red Bull Augmented Racing for iPhone: Very Clever Marketing Incentive to Get You to Buy a 12-Pack

Here’s a clever and entertaining bit of marketing for the energy drink Red Bull.

Red Bull Augmented Racing

In order to try this bit of AR (Augmented Reality) racing, you will need:

– A 12-pack of Red Bull cans
– An iPhone 4, iPhone 3GS, or iPod touch 4th generation
– Red Bulls’ free racing app
– An Apple Game Center account

Red Bull Augmented Racing (iTunes App Store)

The Red Bull cans are used to create a track which is recorded by the app.