LAS VEGAS—Publishers continue to invest in food verticals, from The New York Times’ recent expansion into multi-day events centered on its Cooking app to BuzzFeed building a new line of business around ecommerce with Tasty, and Condé Nast creating a food-centric OTT app with Bon Appétit. Today, food website Yummly is diversifying by getting into the hardware business.
Yummly went live in 2009 as a recipe website catering to particular cooking styles and dietary restriction before it was bought by Whirlpool in 2017.
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