Recall Looks Like Big Trouble for GM
We knew the story of faulty ignition switches, airbag failures and the subsequent recall of 1.6 million General Motors automobiles would make for terrible press. But the most recent revelation will almost certainly compound the problem: last night we learned from GM’s own reports that it knew of the issue approximately three years earlier than previously reported.
Of course, this finding will only help to fuel the “novel” lawsuits waiting to be filed.
GM has taken some crisis comms 101 steps to address the problem:
Last week new CEO Mary Barra announced that she would “personally” direct the recall efforts in a move that even USA Today says “came close to directly blaming” the old guard for the crisis.
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