Rebranding Reno 911: City Befuddled by Proposed Slogan

Everything we know about Reno we learned from The Wizard, the 1989 film that starred Fred Savage as the brother of a socially awkward video game savant: it’s “the biggest little city in the world,” awash in neon, and the perfect backdrop for a Nintendo commercial masquerading as a movie. Twenty years later, Reno’s charming old nickname has gone the way of Duck Hunt, and the city’s tourism board is looking to improve upon the tagline used since 2002: “America’s Adventure Place.”