'Real Simple' to Launch Limited Edition Pet Line at Target
Will continue to produce Bed Bath & Beyond products
Real Simple magazine, which has become a big player in the licensed home-goods category with products sold at Bed Bath & Beyond, is now partnering with Target to launch a limited-edition collection of pet products while eyeing the possibility of moving into e-commerce.
Real Simple developed the items, which publisher Sally Preston described as “practical with a twist” (think LED light pet collars and spill-proof silicone placemats), with petware design and manufacturing company LittleGifts. At launch, there will be more than 20 SKUs, and Target plans to carry the line for three months in each of its 1,700 stores.
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