Real Simple Adds 3 In the Midst of a Brand Refresh

Jerry Leu, Katie Holdefehr and Elizabeth Sile join

Real Simple has a new look and new staff members to go along with an ongoing brand makeover that continues with a new look and new features in its June issue.

Two of the new hires, Jerry Leu and Katie Holdefehr, both come from Apartment Therapy. Leu, who joins as video director, arrives after a brief stint as video producer at Apartment Therapy. Prior to that he had worked as a freelance producer and director of branded content.

Holdefehr, who joins as senior editor for RealSimple.com, had been senior projects editor at Apartment Therapy. Prior to joining Apartment Therapy, she had been an associate editor at Martha Stewart Living.

Elizabeth Sile, who has been named senior editor, features, joins from within the Time family of publications, from Departures, where she was associate travel editor. Prior to Departures, she had been an editorial assistant and politics blog editor at Esquire.

The magazine update includes visual changes that include a new typeface, a brighter color palate, and photos and illustrations by new contributors. There are content changes as well, with the magazine now focused around four sections: the product-focused What We Love, solutions-oriented The Realist, the all-kinds-of-relationships-focused Relating, and Balance, as in, finding one among career, money and health concerns. The magazine has added new columns as well, including a humor column, and has expanded its personal essay and books writing.