Real Estate Now Second-Biggest Online Advertiser
Edges out automotive, but a correction may be coming
If you're a publisher or other media property enjoying an influx of online ad dollars from the real estate sector, enjoy it now; it may not last.
Despite, or perhaps because of, a housing sector in which the number of intended purchases is at historical lows, the real estate sector in the U.S. is now the second-largest spender on online advertising, after general merchandise retailers and just ahead of the automotive sector, according to data released today by Borrell Associates.
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