The Real Estate Industry Can Now Close On Facebook Dynamic Ads

The social network launched Dynamic Ads in February 2015

Facebook expanded its Dynamic Ads offering into a new sector, launching the ad product for real estate.

Facebook said in an email to Social Pro Daily that realtors and other businesses in the real estate sector can use Dynamic Ads to:

  • Reach people who are interested in properties based on neighborhood, price, size and more.
  • Optimize the delivery of their dynamic ads to people likely to take action (such as submitting their contact information) with conversion optimization.

The social network launched Dynamic Ads in February 2015, and the ad product has undergone several updates since, including:

  • August 2015: The addition of cross-selling functionality and conversion optimization, as well as availability via mobile ad exchange Facebook Audience Network.
  • May 2016: Availability via Instagram and an offering specifically tailored for the travel industry.
  • July 2016: Dynamic ads are made available to brands using Facebook’s Canvas rich media ads.
  • September 2016: Facebook rolled out Dynamic Ads for retail.
  • December 2016: Facebook launched Dynamic ads for mobile application installs.
  • January 2017: Users’ web activity becomes a targeting option for Dynamic Ads.
  • April 2017: Facebook Dynamic Ads for flights are aimed at brands in the travel industry.
  • June 2017: Video for Dynamic Ads debuts, along with the use of overlays.

Image courtesy of Feverpitched/iStock.