Reader’s Digest Signs Multi-Million Dollar Deal with Taboola

You may like this deal.

Taboola on RD_finalReader’s Digest Association (RDA) is going all in on sponsored links. The company has signed a multi-million dollar deal with Taboola, making the marketing platform the exclusive sponsored content provider for RDA’s brands.

Taboola provides widgets for publishers that are seen at the bottom of articles. Below a heading such as “You May Like,” are a series of links to other articles.

In the case of RDA, Taboola will be providing links across every brand’s desktop and mobile site. RDA’s brands include Reader’s Digest, The Family Handyman, Taste Of Home, Haven Home Media and Taste Network.

“Our partnership with Taboola is an exciting step in continuing our commitment to bring the best digital experience to our users,” said Bonnie Kintzer, RDA’s president and CEO, in a statement. “We’re thrilled to connect our audience of more than 53 million unique visitors with new content that they will find interesting and relevant.”