Reader's Digest Launching 'MasterChef' Magazine

New title is yet another collaboration between TV and print

Despite last month’s executive shakeup, Reader’s Digest Association is pushing ahead with plans to introduce a new MasterChef magazine next week, the New York Post’s Keith Kelly reports. The new title will be launched under a licensing deal between RDA-owned Taste of Home and the producers of the Fox show “MasterChef,” the Shine Group and Reveille. 700,000 copies will be distributed to newsstands on Tuesday.

Catherine Cassidy, the Taste of Home group’s editor in chief, said that talks have been underway since late last year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in