Reader's Digest Association Going Global
The Reader’s Digest Association is thinking global. The company announced the rollout of a new global Web platform, developed by its RDA Interactive digital team, in more than 40 international markets. The new platform rolled out in the Netherlands in August and is set to debut in China this week, to be followed by Portugal, Spain, Belgium (French and Flemish), Germany, Austria, Switzerland, Russia, Romania, France, India, Singapore, Malaysia, the Philippines, Hong Kong, Brazil, Australia and others.
RDA said its flagship site in the United States has seen unique visitors rise 82% to 2.5
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