Read AppLift's 5 Steps to Successfully Market your Free-to-Play Game!

It is no secret that in the last couple of years Free-to-Play has become the main business model for mobile games. There is hardly a day without a new revenue-breaking record making industry headlines.

By moving monetization after the install and into the game, Free-to-Play has indeed unleashed the revenue potential for each player.

However, free games present clearly identified challenges for publishers when it comes to marketing and advertising.

With monetization now optional and taking place after the install, it’s important to know exactly at which price you can acquire a new user in order to turn a profit.

It’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in