Reaction to Sochi 2014 Winter Olympics Logo Unveiling: 'At Least It's Not 2012'

Speaking of 180-degree turns, we ask you to think back to just two years ago when people were screaming and spitting at their monitors over Wolff Olins‘ London 2012 Olympics logo (and when they weren’t spitting and screaming, it was giving them seizures). But here we are seeing the roll-out of the Sochi 2014 Winter Olympics branding, created (in part) by Interbrand, and there’s only a sliver of that vitriol this time around. There are complaints, sure, largely over it being the